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5 Must-Haves for Great Physician Bios
Patients have a lot of choices when it comes to physicians. Making sure your online doctor bio is up to date, complete, and contains these five items will improve the chances that a website visitor will become a patient.
Create a personal connection with your doctor bio
Having a good rapport with patients is important, and that process starts before patients ever walk in the door.
How often have you seen a physician bio that only contains a single, humanizing detail in the last sentence: “Dr.
John lives in Washington, DC with his wife, Karen.” Some physicians may be hesitant to provide personal info, that shouldn’t stop you from sounding personable in your profile.
To create a stronger chance of a connection, providers should consider adding interests and activities outside of work: “When he’s not at work, Dr.
John enjoys cheering on the Chicago Cubs,” with a small photograph of him and his family at the ballpark.
Another consideration